A POV Special. A conversation between Chris Bettig, Gabor Schreier and Elizabeth Belg.

Chris Bettig is a French-American artist and former UX Creative Director at YouTube. During his time at Google, he co-founded Material Design and helped shape YouTube's identity and interaction systems at global scale. His work sits between UX, storytelling, and contemporary visual culture.

Gabor Schreier is Chief Creative Officer at Saffron, where he leads global creative teams shaping brands and experiences for organisations including YouTube, Meta, and Amazon Ads. His work focuses on the intersection of identity, systems and culture, helping brands turn strategy into interactions people live with every day.

Elizabeth Belg is a seasoned product and strategy leader who thrives at the intersection of complex technical architectures and human systems. With nearly 20 years across product development, strategy, and operations, she has driven high-impact initiatives at companies like frog, Samsung, and YouTube—where she notably led the platform’s global rebrand. Today, she serves as Director of Product Strategy and Operations, helping teams align vision, scale execution, and build for the future.