Institute for Identity (INSTID) is a London-based place branding agency helping cities and regions across Europe, Asia, and Australia shape their international presence. With a focus on purpose-driven narratives, INSTID’s work has reached over 20 million people globally.

Co-founder Dr Natasha Norman, a member of The Place Brand Observer Expert Panel and a CityNationPlace educator, brings deep expertise in value-led communication. Before founding INSTID, she worked as a Senior Political Risk Analyst and at the UN HQ in New York, earning her PhD from LSE. Her insights have been featured by the BBC and The Guardian.