David Rudnick is a British-born, American-educated, self-taught designer—one of the most compelling figures in the contemporary visual scene. Deeply rooted in electronic music and underground culture, his work spans typography, 3D, and moving image. Through his theory of the digital-prime, he explores how meaning and value are constructed in immaterial, virtual worlds.

Dean Kissick is a writer and a contributing editor of Spike Art Magazine, where he wrote his monthly column "The Downward Spiral." His cultural criticism has appeared in Harper's, the New York Times Magazine, and The Drift. In 2023, he hosted The Seaport Talks, a series of live public conversations with critics and artists in downtown Manhattan. He lives in Paris and London.

Their talk is accompanied by visuals from the experimental practice 700x100® - by Vittorio Maria Dal Maso.